So you have the design aesthetic down. Your brand's got a consistent look and feel that people instantly recognize as you. But, when it comes to choosing the right words for your website, emails, and marketing, you're a little, well, stuck! Sound like you? Then this post is for you. What is brand voice anyway? Let's start with a few definitions. Voice refers to the full range of emotional, characteristic aspects of how your brand sounds. In the same way that you could recogni